Media A/B Test Results

Across 3 media experiments, 33% resulted in a statistically significant win. Winning variants saw an average lift of +80.0%.

2 experiments were inconclusive, meaning the difference between control and variant was not statistically significant. Inconclusive results are still valuable — they tell you what doesn't move the needle, so you can focus testing effort elsewhere.

These results come from real A/B tests with sample sizes ranging from hundreds to millions of visitors. Use them to inform your own media testing strategy and avoid repeating experiments that have already been run.