Landing Page: Grid Page - Top Row Filter
Hypothesis
Adding term lengths as a top row filter to increase discoverability of relevant plans to the user
Test Results
Key Learning
Context: Users can't quickly find relevant products or content on the landing page, leading to frustration and early exits.
What was tested: Adding term lengths as a top row filter to increase discoverability of relevant plans to the user
Result: No statistically significant difference was detected. Inconclusive mobile tests may mean the change wasn't impactful enough for the small-screen context. Mobile users need bolder, clearer changes.
How to Apply This to Your Site
This experiment tested landing page: grid page - top row filter but produced no statistically significant change. The test was run on a landing page page in the energy & utilities industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that mobile ux tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
This result reached 95% statistical confidence, meaning there is a very low probability the observed effect was due to chance. Results at this confidence level are generally considered reliable for making business decisions.
What Was Tested
Adding term lengths as a top row filter to increase discoverability of relevant plans to the user
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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Landing Page: Headline & Copy Test
Problem: The first screen of the landing page must immediately communicate value — if it doesn't, users bounce before scrolling.