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Mobile UX A/B Test Results

Mobile-specific optimization experiments. Learn which mobile patterns improve conversion on small screens.

8
Experiments
13%
Win rate
+4.4%
Avg. winner lift
1
Winners found

Key Findings: Mobile UX A/B Tests

Across 8 mobile ux experiments, 13% resulted in a statistically significant win. Winning variants saw an average lift of +4.4%. Meanwhile, 1 test underperformed the control with an average drop of -5.4%.

6 experiments were inconclusive, meaning the difference between control and variant was not statistically significant. Inconclusive results are still valuable — they tell you what doesn't move the needle, so you can focus testing effort elsewhere.

These results come from real A/B tests with sample sizes ranging from hundreds to millions of visitors. Use them to inform your own mobile ux testing strategy and avoid repeating experiments that have already been run.

Outcome Breakdown

All 8 Experiments

inconclusive

Landing Page: Grid Page - Top Row Filter

Context: Users can't quickly find relevant products or content on the landing page, leading to frustration and early exits.

Mobile UXEnergy & Utilitiesn=0
inconclusive

Homepage: Mobile Homepage

Context: Mobile users experience the homepage differently — smaller screens, touch targets, and limited attention require purpose-built design.

Mobile UXEnergy & Utilitiesn=28,531
inconclusive+125.0%

Multiple: Mobile Search Bar Visibility and Heatmap-Driven PDP Redesign

Context: Users arriving at the multiple can't efficiently find what they're looking for, increasing bounce rates.

Mobile UXE-commerce
inconclusive+32.5%

Multiple: Subscription Dog Food Funnel: Mobile and Checkout A/B Testing

Context: Mobile users experience the multiple differently — smaller screens, touch targets, and limited attention require purpose-built design.

Mobile UXE-commerce
inconclusive+32.5%

Multiple: Mobile Conversion Parity Program for Women's Fashion Retailer

Context: Mobile users experience the multiple differently — smaller screens, touch targets, and limited attention require purpose-built design.

Mobile UXE-commerce
winner+4.4%

Landing Page: Headline & Copy Test

Problem: The first screen of the landing page must immediately communicate value — if it doesn't, users bounce before scrolling.

Mobile UXEnergy & Utilitiesn=75,511
inconclusive+1.8%

Mobile: Mobile Grid Page

Context: Mobile users experience the mobile differently — smaller screens, touch targets, and limited attention require purpose-built design.

Mobile UXEnergy & Utilitiesn=20,090
loser-5.4%

Landing Page: Grid Plan Colors

Problem: The information hierarchy on the landing page may not match how users actually scan and process the content.

Mobile UXEnergy & Utilitiesn=16,890

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