Landing Page: Grid Plan Colors
Test Results
Key Learning
Problem: The information hierarchy on the landing page may not match how users actually scan and process the content.
What was tried: The variant changed the existing experience but introduced unexpected friction. (-5.4% change)
Why it failed: Mobile UX changes can have unintended consequences on scroll patterns, tap targets, and content hierarchy.
How to Apply This to Your Site
This test showed that landing page: grid plan colors led to a -5.4% drop in conversions. The change was tested on a landing page page in the energy & utilities industry. Avoid replicating this exact approach — instead, consider testing the opposite direction or a more subtle variation.
Before you test: Consider that mobile ux tests typically require large sample sizes to detect small effects. This test ran for 20 days — plan for at least that long.
This result reached 95% statistical confidence, meaning there is a very low probability the observed effect was due to chance. Results at this confidence level are generally considered reliable for making business decisions.
What Was Tested
A/B test on landing page testing mobile ux changes.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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Landing Page: Headline & Copy Test
Problem: The first screen of the landing page must immediately communicate value — if it doesn't, users bounce before scrolling.