Landing Page: Navigation - Promotion Feature
Hypothesis
Using white space to emphasis the Promotion to Texas residents
Test Results
Key Learning
Context: Coupon and promo code fields on landing pages can distract users — they leave to hunt for codes, reducing completion rates.
What was tested: Using white space to emphasis the Promotion to Texas residents
Result: No statistically significant difference was detected. CTA changes that don't move the needle often mean the bottleneck is elsewhere — consider testing the surrounding context or the value proposition instead.
How to Apply This to Your Site
This experiment tested landing page: navigation - promotion feature but produced no statistically significant change. The test was run on a landing page page in the energy & utilities industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that cta tests typically require adequate traffic to reach statistical significance. This test ran for 41 days — plan for at least that long.
This result reached 95% statistical confidence, meaning there is a very low probability the observed effect was due to chance. Results at this confidence level are generally considered reliable for making business decisions.
What Was Tested
Using white space to emphasis the Promotion to Texas residents
Methodology
Build On These Learnings
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