Landing Page: Texas Grid Plan Builder_New Codebase
Hypothesis
We need to re-build DIR_E57_Texas_Gird_Plan_Builder on new Control, define any roadblocks, provide solutions/recommendations for the client and understand complexity of building future experiments on new codebase. [https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Global_Objects/Proxy|https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Global_Objects/Proxy|smart-link] [https://www.raresportan.com/object-change-detection/|https://www.raresportan.com/object-change-detection/]
Test Results
Key Learning
Context: The information hierarchy on the landing page may not match how users actually scan and process the content.
What was tested: We need to re-build DIR_E57_Texas_Gird_Plan_Builder on new Control, define any roadblocks, provide solutions/recommendations for the client and understand complexity of building future experiments on new codebase. [https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Global_Objects/Proxy|https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Global_Objects/Proxy|smart-link] [https://www.raresportan.com/object-change-detection/|https://www.raresportan.com/object-change-detection/]
Result: No statistically significant difference was detected. No significant difference suggests users adapted to the change quickly, or the variation didn't address the actual friction point. Try testing more targeted elements.
How to Apply This to Your Site
This experiment tested landing page: texas grid plan builder_new codebase but produced no statistically significant change. The test was run on a landing page page in the energy & utilities industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that layout tests typically require adequate traffic to reach statistical significance. This test ran for 35 days — plan for at least that long.
This result reached 95% statistical confidence, meaning there is a very low probability the observed effect was due to chance. Results at this confidence level are generally considered reliable for making business decisions.
What Was Tested
We need to re-build DIR_E57_Texas_Gird_Plan_Builder on new Control, define any roadblocks, provide solutions/recommendations for the client and understand complexity of building future experiments on new codebase. [https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Global_Objects/Proxy|https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Global_Objects/Proxy|smart-link] [https://www.raresportan.com/object-change-detection/|https://www.raresportan.com/object-change-detection/]
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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