Landing-page: Wandering Bear Coffee: Landing Page Redesign Increases CVR 34% and Reduces CPA 30%
Hypothesis
Redesigning Wandering Bear Coffee's paid acquisition landing page will increase conversion rate and simultaneously reduce cost per acquisition.
Test Results
Key Learning
Context: Each additional form field adds friction to the landing-page, increasing the chance users abandon before completing their submission.
What was tested: Professional landing page redesign for paid traffic can outperform an agency's own 'best' performing page. CVR improvements on paid landing pages have a multiplicative effect — more conversions AND lower effective CPA. Cold brew/beverage DTC brands compete heavily on landing pages — differentiated design that tells the brand story converts better. A 34% CVR lift on a paid landing page typically has direct, immediate ROI impact on ROAS
Result: No statistically significant difference was detected. This null result is still valuable — it narrows the search space and helps calibrate your minimum detectable effect for future tests.
How to Apply This to Your Site
This experiment tested landing-page: wandering bear coffee: landing page redesign increases cvr 34% and reduces cpa 30% but produced no statistically significant change. The test was run on a landing page page in the e-commerce industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that layout tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
Wandering Bear Coffee, a DTC cold brew brand, used an Oddit landing page redesign to improve paid media performance. The redesigned landing page outperformed their previous 'unbeatable' top-performing lander in a head-to-head test (per client testimonial). Results: 34% increase in CVR and 30% lower cost per acquisition. This is one of Oddit's cases with an explicit A/B test reference.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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