Listing: Action Button
Hypothesis
If we implement 'Action Button' on listing pages (In this experiment, simple "Learn More" buttons were added underneath each product thumbnail), then key conversion metrics will improve.
Test Results
Key Learning
Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.
What was tested: REAL-WORLD TEST: 'Action Button' was tested on a live listing page. The test involved 7,173 real visitors. Full statistical results require paid access. Test methodology: In this experiment, simple "Learn More" buttons were added underneath each product thumbnail. These buttons were additional triggers that linked to pr...
Result: No statistically significant difference was detected. CTA changes that don't move the needle often mean the bottleneck is elsewhere — consider testing the surrounding context or the value proposition instead.
How to Apply This to Your Site
This experiment tested listing: action button but produced no statistically significant change. The test was run on a category page page in the cross-industry industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that cta tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
In this experiment, simple "Learn More" buttons were added underneath each product thumbnail. These buttons were additional triggers that linked to product detail pages on top of the existing thumbnails and product names (that also linked to the PDPs). Impact on product visits and sales was measured.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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