Listing: Already Viewed Label
Hypothesis
If we implement 'Already Viewed Label' on listing pages (The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users), then key conversion metrics will improve.
Test Results
Key Learning
Context: Form input design on the listing affects completion rates — label placement, validation timing, and field clarity all matter.
What was tested: REAL-WORLD TEST: 'Already Viewed Label' was tested on a live listing page. The test involved 2,452,026 real visitors. Full statistical results require paid access. Test methodology: The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.
Result: No statistically significant difference was detected. Inconclusive copy tests usually mean both versions are equally (in)effective at addressing user motivations. Try a fundamentally different angle.
How to Apply This to Your Site
This experiment tested listing: already viewed label but produced no statistically significant change. The test was run on a category page page in the cross-industry industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that copy & messaging tests typically require large sample sizes to detect small effects. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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