Listing: Bulleted Reassurances
Hypothesis
If we implement 'Bulleted Reassurances' on listing pages (This experiment attempted to increase the number of leads on a lead-funnel), then key conversion metrics will improve.
Test Results
Key Learning
Context: How prices are displayed on the listing directly influences perceived value and willingness to buy.
What was tested: REAL-WORLD TEST: 'Bulleted Reassurances' was tested on a live listing page. The test involved 50,698 real visitors. Full statistical results require paid access. Test methodology: This experiment attempted to increase the number of leads on a lead-funnel. As the first step, users were being asked to upload a file. The control sh...
Result: No statistically significant difference was detected. Inconclusive social proof tests often mean the proof type or placement didn't match what users need at that moment. Try a different format or position.
How to Apply This to Your Site
This experiment tested listing: bulleted reassurances but produced no statistically significant change. The test was run on a category page page in the cross-industry industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that social proof tests typically require large sample sizes to detect small effects. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
This experiment attempted to increase the number of leads on a lead-funnel. As the first step, users were being asked to upload a file. The control showed the file types that were allowed, whereas the variation changed the copy to show a number of benefits for taking that action. The text-based benefits included the: receiving feedback, prices and lead times.
Methodology
Build On These Learnings
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