Listing: Condensed List
Hypothesis
If we implement 'Condensed List' on listing pages (Similar to experiment 373, listing descriptions were shortened dynamically using exposable "more" links AND dates/location data was removed), then key conversion metrics will improve.
Test Results
Key Learning
Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.
What was tested: REAL-WORLD TEST: 'Condensed List' was tested on a live listing page. The test involved 44,045 real visitors. Full statistical results require paid access. Test methodology: Similar to experiment 373, listing descriptions were shortened dynamically using exposable "more" links AND dates/location data was removed. This way,...
Result: No statistically significant difference was detected. No significant difference suggests users adapted to the change quickly, or the variation didn't address the actual friction point. Try testing more targeted elements.
How to Apply This to Your Site
This experiment tested listing: condensed list but produced no statistically significant change. The test was run on a category page page in the cross-industry industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that layout tests typically require large sample sizes to detect small effects. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
Similar to experiment 373, listing descriptions were shortened dynamically using exposable "more" links AND dates/location data was removed. This way, the variation showed shorter listings and therefore more listings per screens. Impact on listing clicks (progression) along with membership starts was measured.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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