Listing: Exposed Menu Options
Hypothesis
If we implement 'Exposed Menu Options' on listing pages (The change in this experiment was an exposed SEO panel (B) with a number of clickable filter options), then key conversion metrics will improve.
Test Results
Key Learning
Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.
What was tested: REAL-WORLD TEST: 'Exposed Menu Options' was tested on a live listing page. The test involved 208,456 real visitors. Full statistical results require paid access. Test methodology: The change in this experiment was an exposed SEO panel (B) with a number of clickable filter options.
Result: No statistically significant difference was detected. No significant difference suggests users adapted to the change quickly, or the variation didn't address the actual friction point. Try testing more targeted elements.
How to Apply This to Your Site
This experiment tested listing: exposed menu options but produced no statistically significant change. The test was run on a category page page in the cross-industry industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that layout tests typically require large sample sizes to detect small effects. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
The change in this experiment was an exposed SEO panel (B) with a number of clickable filter options.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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