Listing: Hover Button
Hypothesis
If we implement 'Hover Button' on listing pages (In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones), then key conversion metrics will improve.
Test Results
Key Learning
Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.
What was tested: REAL-WORLD TEST: 'Hover Button' was tested on a live listing page. The test involved 30,699 real visitors. Full statistical results require paid access. Test methodology: In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones.
Result: No statistically significant difference was detected. CTA changes that don't move the needle often mean the bottleneck is elsewhere — consider testing the surrounding context or the value proposition instead.
How to Apply This to Your Site
This experiment tested listing: hover button but produced no statistically significant change. The test was run on a category page page in the cross-industry industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that cta tests typically require large sample sizes to detect small effects. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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Context: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.
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Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.
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