Listing: Infinite Scrolling Or Pagination
Hypothesis
If we implement 'Infinite Scrolling Or Pagination' on listing pages (In this experiment, infinite scrolling was a/b tested against a paginated one), then key conversion metrics will improve.
Test Results
Key Learning
Context: How "Infinite scrolling or pagination" is implemented on the listing can meaningfully affect conversion — this element is worth testing.
What was tested: REAL-WORLD TEST: 'Infinite Scrolling Or Pagination' was tested on a live listing page. The test involved 87,859 real visitors. Full statistical results require paid access. Test methodology: In this experiment, infinite scrolling was a/b tested against a paginated one.
Result: No statistically significant difference was detected. No significant difference suggests users adapted to the change quickly, or the variation didn't address the actual friction point. Try testing more targeted elements.
How to Apply This to Your Site
This experiment tested listing: infinite scrolling or pagination but produced no statistically significant change. The test was run on a category page page in the cross-industry industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that layout tests typically require large sample sizes to detect small effects. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
In this experiment, infinite scrolling was a/b tested against a paginated one.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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