Listing: Links Or Buttons
Hypothesis
If we implement 'Links Or Buttons' on listing pages (In this experiment, multiple view detail links for a listing tile were turned into higher contrast buttons), then key conversion metrics will improve.
Test Results
Key Learning
Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.
What was tested: REAL-WORLD TEST: 'Links Or Buttons' was tested on a live listing page. The test involved 386,439 real visitors. Full statistical results require paid access. Test methodology: In this experiment, multiple view detail links for a listing tile were turned into higher contrast buttons.
Result: No statistically significant difference was detected. CTA changes that don't move the needle often mean the bottleneck is elsewhere — consider testing the surrounding context or the value proposition instead.
How to Apply This to Your Site
This experiment tested listing: links or buttons but produced no statistically significant change. The test was run on a category page page in the cross-industry industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that cta tests typically require large sample sizes to detect small effects. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
In this experiment, multiple view detail links for a listing tile were turned into higher contrast buttons.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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