Listing: List Or Grid View
Hypothesis
If we implement 'List Or Grid View' on listing pages (In this desktop experiment, 4 product tiles per page (control) were tested against 6), then key conversion metrics will improve.
Test Results
Key Learning
Context: The information hierarchy on the listing may not match how users actually scan and process the content.
What was tested: REAL-WORLD TEST: 'List Or Grid View' was tested on a live listing page. The test involved 79,626 real visitors. Full statistical results require paid access. Test methodology: In this desktop experiment, 4 product tiles per page (control) were tested against 6. Impact on sales was measured.
Result: No statistically significant difference was detected. Visual tests with no clear winner suggest the images aren't the bottleneck. Focus on the copy and value proposition instead.
How to Apply This to Your Site
This experiment tested listing: list or grid view but produced no statistically significant change. The test was run on a category page page in the cross-industry industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that imagery tests typically require large sample sizes to detect small effects. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
In this desktop experiment, 4 product tiles per page (control) were tested against 6. Impact on sales was measured.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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