Listing: Nagging Results
Hypothesis
If we implement 'Nagging Results' on listing pages (In this experiment, a registration wall was added on a listing page of casting call profiles), then key conversion metrics will improve.
Test Results
Key Learning
Context: How "Nagging results" is implemented on the listing can meaningfully affect conversion — this element is worth testing.
What was tested: REAL-WORLD TEST: 'Nagging Results' was tested on a live listing page. The test involved 7,934 real visitors. Full statistical results require paid access. Test methodology: In this experiment, a registration wall was added on a listing page of casting call profiles. The registration wall appeared after the first 9 listing...
Result: No statistically significant difference was detected. Inconclusive copy tests usually mean both versions are equally (in)effective at addressing user motivations. Try a fundamentally different angle.
How to Apply This to Your Site
This experiment tested listing: nagging results but produced no statistically significant change. The test was run on a category page page in the cross-industry industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that copy & messaging tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
In this experiment, a registration wall was added on a listing page of casting call profiles. The registration wall appeared after the first 9 listings or so and encouraged users to sign up. Impact on registrations was measured, along with an engagement metric of "posting a job".
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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