Listing: Product Availability
Hypothesis
If we implement 'Product Availability' on listing pages (In this experiment, product availabiltiy bars were shown on products with low stock), then key conversion metrics will improve.
Test Results
Key Learning
Context: Friction during the listing process causes users to abandon right when they're closest to converting.
What was tested: REAL-WORLD TEST: 'Product Availability' was tested on a live listing page. The test involved 42,001 real visitors. Full statistical results require paid access. Test methodology: In this experiment, product availabiltiy bars were shown on products with low stock. This was shown on listing pages. Impact on adds to cart and sales...
Result: No statistically significant difference was detected. Inconclusive copy tests usually mean both versions are equally (in)effective at addressing user motivations. Try a fundamentally different angle.
How to Apply This to Your Site
This experiment tested listing: product availability but produced no statistically significant change. The test was run on a category page page in the cross-industry industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that copy & messaging tests typically require large sample sizes to detect small effects. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
In this experiment, product availabiltiy bars were shown on products with low stock. This was shown on listing pages. Impact on adds to cart and sales was measured.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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