Listing: Product Highlights
Hypothesis
If we implement 'Product Highlights' on listing pages (In this experiment, additional (discounted) products were shown at the top of category listing pages with a link to see more such products ("View All Price Drops")), then key conversion metrics will improve.
Test Results
Key Learning
Context: Coupon and promo code fields on listings can distract users — they leave to hunt for codes, reducing completion rates.
What was tested: REAL-WORLD TEST: 'Product Highlights' was tested on a live listing page. The test involved 149,200 real visitors. Full statistical results require paid access. Test methodology: In this experiment, additional (discounted) products were shown at the top of category listing pages with a link to see more such products ("View All ...
Result: No statistically significant difference was detected. Pricing tests that are inconclusive may indicate the price itself isn't the issue — the perceived value or the framing might matter more.
How to Apply This to Your Site
This experiment tested listing: product highlights but produced no statistically significant change. The test was run on a category page page in the cross-industry industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that pricing tests typically require large sample sizes to detect small effects. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
In this experiment, additional (discounted) products were shown at the top of category listing pages with a link to see more such products ("View All Price Drops"). Impact on overall sales was measured.
Methodology
Build On These Learnings
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