Listing: Repeated Bottom Call To Action
Hypothesis
If we implement 'Repeated Bottom Call To Action' on listing pages (In this experiment, at the bottom of a search results screen, a membership join button was added along with 3 encouraging reasons), then key conversion metrics will improve.
Test Results
Key Learning
Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.
What was tested: REAL-WORLD TEST: 'Repeated Bottom Call To Action' was tested on a live listing page. The test involved 106,791 real visitors. Full statistical results require paid access. Test methodology: In this experiment, at the bottom of a search results screen, a membership join button was added along with 3 encouraging reasons. The experiment meas...
Result: No statistically significant difference was detected. CTA changes that don't move the needle often mean the bottleneck is elsewhere — consider testing the surrounding context or the value proposition instead.
How to Apply This to Your Site
This experiment tested listing: repeated bottom call to action but produced no statistically significant change. The test was run on a category page page in the cross-industry industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that cta tests typically require large sample sizes to detect small effects. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
In this experiment, at the bottom of a search results screen, a membership join button was added along with 3 encouraging reasons. The experiment measured membership funnel starts, as well as paid membership transactions (sales).
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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