Listing: Tags, Badges And Structured Information
Hypothesis
If we implement 'Tags, Badges And Structured Information' on listing pages (In this experiment, structured data tags were displayed on a listing page to help potential buyers make better decisions), then key conversion metrics will improve.
Test Results
Key Learning
Context: Users arriving at the listing can't efficiently find what they're looking for, increasing bounce rates.
What was tested: REAL-WORLD TEST: 'Tags, Badges And Structured Information' was tested on a live listing page. The test involved 241,428 real visitors. Full statistical results require paid access. Test methodology: In this experiment, structured data tags were displayed on a listing page to help potential buyers make better decisions. The additional information a...
Result: No statistically significant difference was detected. No significant difference suggests users adapted to the change quickly, or the variation didn't address the actual friction point. Try testing more targeted elements.
How to Apply This to Your Site
This experiment tested listing: tags, badges and structured information but produced no statistically significant change. The test was run on a category page page in the cross-industry industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that layout tests typically require large sample sizes to detect small effects. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
In this experiment, structured data tags were displayed on a listing page to help potential buyers make better decisions. The additional information about the listed companies included: annual revenue, employee count, and year of establishment.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
Related Experiments
Checkout: Multiple Steps
Problem: Friction during the checkout process causes users to abandon right when they're closest to converting.
Product: Welcome Mat - Partial
Context: Capturing visitor attention on the product with modals or overlays is a balance between engagement and annoyance.
Content Page: Maybe Later on Content Page
Context: Key actions on the content page disappear as users scroll, creating a gap between intent and the ability to act.
Product: Least Or Most Expensive First
Context: How prices are displayed on the product directly influences perceived value and willingness to buy.