Listing: Visible Filters
Hypothesis
If we implement 'Visible Filters' on listing pages (In this experiment, the sorting link (defaulting to popular) was swapped with the filter one), then key conversion metrics will improve.
Test Results
Key Learning
Context: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
What was tested: REAL-WORLD TEST: 'Visible Filters' was tested on a live listing page. The test involved 169,951 real visitors. Full statistical results require paid access. Test methodology: In this experiment, the sorting link (defaulting to popular) was swapped with the filter one. In the control, the sorting appeared on the left with th...
Result: No statistically significant difference was detected. No significant difference suggests users adapted to the change quickly, or the variation didn't address the actual friction point. Try testing more targeted elements.
How to Apply This to Your Site
This experiment tested listing: visible filters but produced no statistically significant change. The test was run on a category page page in the cross-industry industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that layout tests typically require large sample sizes to detect small effects. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
In this experiment, the sorting link (defaulting to popular) was swapped with the filter one. In the control, the sorting appeared on the left with the filter on the right, whereas in the variation these two were flipped. Impact on adds to cart and sales were measured.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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