Multiple: Fresh Chile Co: UX Overhaul Drives 78% Conversion Increase and 271% Order Growth
Hypothesis
Redesigning Fresh Chile Co's site UX based on expert conversion audit will significantly improve visitor-to-buyer conversion and order volume.
Test Results
Key Learning
Context: Friction during the multiple process causes users to abandon right when they're closest to converting.
What was tested: Specialty food brands with strong product differentiation often have conversion-killing UX that obscures their unique story. 271% order growth suggests improvements to product discoverability and multi-product purchase paths. Small DTC brands often have the most room for UX improvement
Result: No statistically significant difference was detected. This null result is still valuable — it narrows the search space and helps calibrate your minimum detectable effect for future tests.
How to Apply This to Your Site
This experiment tested multiple: fresh chile co: ux overhaul drives 78% conversion increase and 271% order growth but produced no statistically significant change. The test was run on a landing page page in the e-commerce industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that layout tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
Fresh Chile Co, a specialty food brand, engaged Oddit for a full site UX audit and redesign recommendations. Post-implementation results showed a 78% increase in conversion rate and 271% increase in total orders. The dramatic order growth suggests the changes not only improved conversion but may have also improved return visit rates or product discoverability.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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