Multiple: Homepage and Search UX Overhaul with Smart Cart for Music Retailer
Hypothesis
A large product catalog music retailer's conversion losses occur primarily at the discovery and navigation stage. Redesigning the homepage to surface trending products, improving on-site search relevance, adding infinite scroll to collection pages, and implementing Smart Cart will collectively drive significant sales growth.
Test Results
Key Learning
Context: Users arriving at the multiple can't efficiently find what they're looking for, increasing bounce rates.
What was tested: Large catalog retailers lose most conversions at the product discovery stage, not at checkout. Infinite scroll on collection pages keeps mobile users engaged with product browsing longer. Smart Cart with upsell/cross-sell capabilities increases average order value alongside conversion rate. Search UX improvements (autocomplete, spelling correction, synonym handling) have outsized impact on catalog sites
Result: No statistically significant difference was detected. This null result is still valuable — it narrows the search space and helps calibrate your minimum detectable effect for future tests.
How to Apply This to Your Site
This experiment tested multiple: homepage and search ux overhaul with smart cart for music retailer but produced no statistically significant change. The test was run on a landing page page in the e-commerce industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that layout tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
Rarewaves, a large online music and entertainment retailer, engaged Blend for a comprehensive CRO program. Key initiatives included homepage redesign to improve product discovery, search functionality improvements, collection page infinite scroll implementation, and Smart Cart adoption. The combined program drove a 23% increase in overall sales.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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