Multiple: Soshe Beauty: Oddit UX Audit Nearly Doubles Conversion Rate
Hypothesis
UX audit and redesign recommendations for a beauty brand will address trust, product presentation, and checkout friction to significantly improve conversion rate.
Test Results
Key Learning
Context: How prices are displayed on the multiple directly influences perceived value and willingness to buy.
What was tested: Beauty brands require strong visual presentation and trust signals — ingredient transparency, before/after imagery, influencer proof. 2-week payback period on a UX audit demonstrates extremely high ROI for growing DTC brands. Near-doubling conversion rate for beauty ecommerce requires addressing multiple friction points simultaneously. Beauty shoppers need to understand unique differentiators quickly
Result: No statistically significant difference was detected. This null result is still valuable — it narrows the search space and helps calibrate your minimum detectable effect for future tests.
How to Apply This to Your Site
This experiment tested multiple: soshe beauty: oddit ux audit nearly doubles conversion rate but produced no statistically significant change. The test was run on a landing page page in the e-commerce industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that layout tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
Soshe Beauty worked with Oddit for a full site UX audit. Post-implementation, conversion rate increased 3-5% (absolute) with a 2-week payback period on the report cost. The brand nearly doubled their conversion rate. Beauty ecommerce typically converts at 1-3% — a 3-5% improvement likely represents a near-doubling from a low baseline.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
Related Experiments
Checkout: Multiple Steps
Problem: Friction during the checkout process causes users to abandon right when they're closest to converting.
Product: Welcome Mat - Partial
Context: Capturing visitor attention on the product with modals or overlays is a balance between engagement and annoyance.
Content Page: Maybe Later on Content Page
Context: Key actions on the content page disappear as users scroll, creating a gap between intent and the ability to act.
Product: Least Or Most Expensive First
Context: How prices are displayed on the product directly influences perceived value and willingness to buy.