Pricing Page: Company Logos
Hypothesis
If we display recognizable customer or partner logos on the page, then conversion rate will improve because social proof through brand recognition builds credibility.
Test Results
Key Learning
Problem: Users on the pricing page need validation from others before committing — without visible proof of success, they hesitate.
What worked: Brand logo social proof on pricing and key pages can improve conversion metrics by building credibility through brand recognition. Validated across 5 related tests demonstrate this pattern's effectiveness in B2B and professional contexts. (+7.5% lift)
Takeaway: A meaningful improvement that compounds with other optimizations. Now test the placement of this social proof — positioning near CTAs, in pricing sections, and in checkout flows often amplifies the effect.
How to Apply This to Your Site
This experiment demonstrated that pricing page: company logos can produce a +7.5% improvement in conversions. The test was run on a pricing page page in the saas industry. With 6,021 visitors in the sample, this is a robust result.
Before you test: Consider that social proof tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
In this experiment, a handful of customers and contributors from the research source were added on a pricing page to test the effect on sales.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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