35% Increase In Conversion Rate By Adding Express Checkout Button To Smart Cart
High confidence
Express Checkout Button on Smart Cart
Jackson's partnered with Blend for a 4-month CRO program. After a comprehensive CRO audit identifying 25+ recommendations, Blend implemented the Rebuy Smart Cart and ran A/B tests. One key test added an express checkout button to the Smart Cart, enabling one-click purchase completion for returning customers with saved payment methods.
Hypothesis
Adding an express checkout option directly in the Smart Cart reduces friction for high-intent buyers by skipping the standard checkout steps, leading to more completed purchases.
Why This Works
Key Learnings
Expected Lift Range
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