18-20% Increase In Conversion Rates Generating $900K Incremental Revenue For Catalina Crunch
High confidence
DTC Subscription Funnel Optimization for Health Food Brand
Catalina Crunch, a keto-friendly cereal and snack brand, partnered with Invesp to improve DTC conversion rates. The brand had strong digital presence but struggled to [company] visitors to loyal customers. Invesp implemented a comprehensive CRO process including conversion audit, behavioral research, data analysis, and systematic A/B testing. The program delivered 18-20% conversion rate increase and $900K in incremental revenue.
Hypothesis
A fast-growing keto snack brand with strong digital presence but low DTC conversion rates has addressable friction in its e-commerce funnel. Systematic A/B testing informed by behavioral data will uncover specific barriers preventing health-conscious shoppers from completing purchases.
Why This Works
Key Learnings
Expected Lift Range
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