7% Overall Conversion Rate Boost And 29% Checkout Conversion Increase Within 3 Months For Azuna
Medium confidence
Mobile-First UX and Checkout Optimization for Candle Brand
Azuna, a home fragrance brand, joined Blend's CRO program and within 3 months saw a 7% overall conversion rate improvement and a 29% increase in checkout conversion specifically. Interventions included mobile UX improvements to search and navigation, and checkout friction reduction. The 3-month timeframe emphasizes quick-win identification alongside longer-term test setup.
Hypothesis
A mobile-first site audit focused on reducing friction in search, navigation, and checkout for a home fragrance brand will yield measurable conversion lifts within 90 days through systematic quick wins before longer-term test cycles complete.
Why This Works
Key Learnings
Expected Lift Range
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