42% Conversion Rate Improvement Against A 25% Stretch Goal Within 8 Months For Reliance General Insurance
High confidence
Insurance Funnel CRO: Multi-Product Quote and Checkout Optimization
Reliance General Insurance (India's leading private general insurer with 94 products) needed to move more customers online from offline channels. Visitors were abandoning digital checkout due to usability issues and calling in for pricing. Invesp optimized quote and checkout funnels across multiple insurance verticals. The target was 25% CVR improvement; actual result was 42% in 8 months.
Hypothesis
Reliance General Insurance's online quote and policy checkout funnels have usability issues causing customer frustration and channel abandonment to offline (phone). Systematic funnel optimization across multiple insurance product types will shift customers to the lower-cost online channel while improving overall conversion rates.
Why This Works
Key Learnings
Expected Lift Range
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