Skip to main content

content A/B Test Results & Research

Evidence-based test ideas, findings, and best practices for content.

5
Total entries
80%
Win rate
10
Entry types

5 results

Best Practice
Loser

'How It Works' Section Removal Hurt -4.6% to -11.7%

contenthomepage|landing
Expected lift: -15%--5%
Medium confidence
Test Idea
Winner

Product / Course Links on Homepage → +16–50% Sales

contenthomepage
Expected lift: 10%-35%
High confidence
Test Idea
Winner

Use Case Examples / Example Situations → +13.1% Leads

contentlanding
Expected lift: 10%-20%
Medium confidence
Test Idea
Winner

Funnel Analysis → Add Info to Pre-Payment Page → +10% Purchases

contentproduct
Expected lift: 5%-15%
Medium confidence
Test Idea
Winner

Cross-Sell Redesign: Thumbnail Images + Visitor-Centric Copy → +16% Revenue

contentproduct
Expected lift: 10%-25%
High confidence