Winner
High confidence
Product / Course Links on Homepage → +16–50% Sales
[company] Test #279 on Umbraco.com (+50.6% sales): 3 additional course links with descriptions added to homepage. Test #410 on Designlab.com (+16.8% sales): component linking to a detailed course landing page tested vs generic lead generation only. Both demonstrated that specific product exposure on the homepage drives incremental sales.
Hypothesis
Surfacing specific product or course links (not just generic CTAs) on the homepage will increase direct product engagement and sales.
Why This Works
Key Learnings
Expected Lift Range
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