Winner
High confidence
Cross-Sell Redesign: Thumbnail Images + Visitor-Centric Copy → +16% Revenue
Bear Mattress identified minimal interaction with their 'Frequently bought with mattress' cross-sell section. Issues: no images, weak copy, poor relevance. Fix: added thumbnail images, rewrote copy to be visitor-centric, showed Bear frame only to customers who added a foundation, added a subtle nudge for uninterested visitors.
Hypothesis
Adding product thumbnails and rewriting cross-sell copy to be outcome-focused rather than feature-focused will increase add-on purchases.
Why This Works
Key Learnings
Expected Lift Range
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