Winner
Medium confidence
Emotional Brand-Voice Copy in Subscription Funnel → +5.2% Subscriptions — Dollar Shave Club
Conversion.com shifted Dollar Shave Club's funnel copy from formal language to 'light and conversational' messaging aligned with the brand's playful identity across the first two conversion steps. This unlocked small CRO wins previously blocked by engineering constraints.
Hypothesis
Matching the brand's playful, conversational voice in funnel copy (rather than neutral/formal language) would resonate better and increase subscriptions
Why This Works
Key Learnings
Expected Lift Range
Viewed 40+ times
Related Entries
Test Idea
Inconclusive
Social Proof at Checkout Increases Orders; Social Proof at Top of Funnel Hurts — The Motley Fool
social_prooflanding_page
High confidence
Test Idea
Winner
Personalized Free Shipping Threshold Message → +7.3% Transactions — Sport Chek
copycheckout
Expected lift: 5%-10%
High confidence
Test Idea
Winner
Long-Form Landing Page → +52% Sales — Moz PRO Membership
copylanding_page
Expected lift: 50%-55%
High confidence
Ab Test
Positive
[company]: 'Select Plan' vs 'Order Now' CTA Copy on Plan Selection Page
copyproduct_page
Expected lift: 15%-30%
High confidence
Test Idea
Winner
Value Proposition Placement on Product Page → +3.7% Orders — TaylorMade
copyproduct_page
Expected lift: 5%-5%
High confidence