Winner
Medium confidence
Emotional Brand-Voice Copy in Subscription Funnel → +5.2% Subscriptions — Dollar Shave Club
Conversion.com shifted Dollar Shave Club's funnel copy from formal language to 'light and conversational' messaging aligned with the brand's playful identity across the first two conversion steps. This unlocked small CRO wins previously blocked by engineering constraints.
Hypothesis
Matching the brand's playful, conversational voice in funnel copy (rather than neutral/formal language) would resonate better and increase subscriptions
Why This Works
Key Learnings
Expected Lift Range
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