Winner
Medium confidence
Landing Page with Future-Pacing + Trust Elements → +61% Leads — Earth Class Mail
CRE redesigned Earth Class Mail's landing page with: clarified value proposition, future-pacing section ('Here's what you'll get'), a demo video, Timothy Ferriss endorsement from The 4-Hour Workweek, proof of operating since 2006, and explicit benefit statements. Research included 1,540 visitor surveys.
Hypothesis
Adding future-pacing (helping visitors visualize post-signup experience), trust signals (Timothy Ferriss quote, longevity proof), and explicit benefit statements would generate more leads
Why This Works
Key Learnings
Expected Lift Range
Viewed 58+ times
Related Entries
Test Idea
Inconclusive
Social Proof at Checkout Increases Orders; Social Proof at Top of Funnel Hurts — The Motley Fool
social_prooflanding_page
High confidence
Test Idea
Winner
Personalized Free Shipping Threshold Message → +7.3% Transactions — Sport Chek
copycheckout
Expected lift: 5%-10%
High confidence
Test Idea
Winner
Long-Form Landing Page → +52% Sales — Moz PRO Membership
copylanding_page
Expected lift: 50%-55%
High confidence
Ab Test
Positive
[company]: 'Select Plan' vs 'Order Now' CTA Copy on Plan Selection Page
copyproduct_page
Expected lift: 15%-30%
High confidence
Test Idea
Winner
Value Proposition Placement on Product Page → +3.7% Orders — TaylorMade
copyproduct_page
Expected lift: 5%-5%
High confidence