Winner
High confidence
Bigger CTA Button in Navigation → +95.1% Progression
[company] Test #348 on Flukenetworks.com: simply increasing the size of the 'Get Quote' button in the top navigation produced a +95.1% increase in progression. This was a minimal change with a massive lift.
Hypothesis
Increasing the visual prominence of the primary CTA button in the navigation header will make it easier to find and drive more clicks.
Why This Works
Key Learnings
Expected Lift Range
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Research Finding
Principle
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