Winner
High confidence
Distinct CTA Color + First Fold Placement → +101% Click-Through Rate
ArchiveSocial (SaaS social media archiving) had an email CTA buried at the bottom of the banner, visually blending in. Tests: (1) moved CTA to first fold with distinct color, (2) highlighted primary CTA on pricing page and simplified plan options, (3) added 'Resources' to top navigation. All 3 tests won.
Hypothesis
Moving the primary email form CTA above the fold and giving it a distinct, contrasting color will significantly increase visibility and click-through.
Why This Works
Key Learnings
Expected Lift Range
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