Winner
Low confidence
Etsy: Site-wide — High Contrast Button Style
Etsy ran a little A/B test where they probably tried to encourage more searches with the help of a stronger visual cue in their search bar. Instead of using a ghost-like icon only approach for the primary search, they stylized it as a high contrast button. Fast forward a few months and it now looks like the variation was implemented.
Hypothesis
If we test a similar change on our any pages as Etsy tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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