Winner
High confidence
Welcome Mat / Partial Interstitial → +181.2% Signups
[company] Test #76 on [company].org: a 'welcome mat' — a partial full-screen interstitial shown on page entry — produced +181.2% more signups vs the standard homepage. Desktop-only test.
Hypothesis
A full-screen or partial welcome overlay that captures the user's attention on arrival will increase signup rates.
Why This Works
Key Learnings
Expected Lift Range
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