Inconclusive
Low confidence
Fewer Or More Results
Are more (popular) product results better than none at all? In this experiment, popular products were shown during an empty search result. Impact on sales was measured.
Hypothesis
If we implement 'Fewer Or More Results' on listing pages (Are more (popular) product results better than none at all? In this experiment, popular products were shown during an empty search result), then key conversion metrics will improve.
Why This Works
Key Learnings
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