Winner
High confidence
Full Funnel Optimization via Behavior Analytics → +125% Checkout Rate
Flos USA used heatmaps, scrollmaps, and session recordings to identify friction across their entire funnel (homepage, listing, product, cart, checkout). Specific fixes: color swatches on product page for 'Choose Finish', streamlined cart page information with clear header. Result: 125% increase in checkout conversion, 18x ROI.
Hypothesis
Friction at each stage of the funnel can be identified and removed using heatmaps, scrollmaps, and session recordings to dramatically improve checkout conversion.
Why This Works
Key Learnings
Expected Lift Range
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