Winner
Medium confidence
Pre-Price Sales Letter Page → +157% Memberships — Smart Insights
CRE added a new sales letter landing page before the existing pricing page. It addressed prospect pain points directly using survey-sourced language, anchored the subscription price against expensive consultant day rates, and listed comprehensive membership benefits. Visitors saw this page before encountering the pricing page.
Hypothesis
Inserting a dedicated persuasive landing page before the pricing page, addressing pain points and anchoring against consultant costs, would dramatically increase paid memberships
Why This Works
Key Learnings
Expected Lift Range
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