Winner
Medium confidence
Pre-Price Sales Letter Page → +157% Memberships — Smart Insights
CRE added a new sales letter landing page before the existing pricing page. It addressed prospect pain points directly using survey-sourced language, anchored the subscription price against expensive consultant day rates, and listed comprehensive membership benefits. Visitors saw this page before encountering the pricing page.
Hypothesis
Inserting a dedicated persuasive landing page before the pricing page, addressing pain points and anchoring against consultant costs, would dramatically increase paid memberships
Why This Works
Key Learnings
Expected Lift Range
Viewed 10+ times
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