Winner
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Static Images Replace Auto-Playing Carousel → +28% Progression
[company] Test #238 on Suzuki.be: the control had a 4-slide carousel (auto-advancing every 3.5s, manually selectable). The variation replaced it with static images in the same space. Result: +28% progression. This is consistent with the broader industry finding that carousels dilute attention.
Hypothesis
Removing an auto-playing image carousel in favor of static content occupying the same space will improve user engagement and conversions.
Why This Works
Key Learnings
Expected Lift Range
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