High confidence
Test: Address "Billing and Payment Complications: Autopay failures, issues updating payment met..."
Test idea generated from UX research pain point found in "July 2024 Wheelock Insights - All Brands". The research identified "Billing and Payment Complications: Autopay failures, issues updating payment methods, and late or disconnection fees despite timely payments." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Billing and Payment Complications: Autopay failures, issues updating payment methods, and late or disconnection fees despite timely payments.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
Why This Works
Key Learnings
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Winner
Bigger CTA Button in Navigation → +95.1% Progression
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Expected lift: 20%-60%
High confidence