High confidence
Test: Address "Confusion Around Plans and RatesCustomers noted difficulty understanding their r..."
Test idea generated from UX research pain point found in "April 2025 Wheelock Insights - All Brands". The research identified "Confusion Around Plans and RatesCustomers noted difficulty understanding their rate plans, terms, and billing structures. A lack of clarity around pricing and available options drove additional frustration." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Confusion Around Plans and RatesCustomers noted difficulty understanding their rate plans, terms, and billing structures. A lack of clarity around pricing and available options drove additional frustration.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
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