High confidence
Test: Address "I have NEVER been able to get [company] to try to help me or extend my due date an..."
Test idea generated from UX research pain point found in "June 2025 Wheelock Insights All brands". The research identified "I have NEVER been able to get [company] to try to help me or extend my due date and I have had electricity thru [company] over 25 years!!" as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "I have NEVER been able to get [company] to try to help me or extend my due date and I have had electricity thru [company] over 25 years!!", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
Why This Works
Key Learnings
Viewed 34+ times
Related Entries
Test Idea
Test: This could be messaging similar to: Happy Birthday Customer Anniversaries / How long they've been a ...
layouthomepage
High confidence
Test Idea
Test: Address "Problems with customer service being unhelpful, rude, and ineffective (ineffecti..."
layouthomepage
High confidence
Test Idea
Test: Show them what kind of difference they could make at home or in their community by taking action on ...
layouthomepage
High confidence
Test Idea
Test: When looking at possible enhancements to our login initiatives there are many opportunities to explo...
layouthomepage
High confidence
Test Idea
Winner
Bigger CTA Button in Navigation → +95.1% Progression
ctahomepage
Expected lift: 20%-60%
High confidence