High confidence
Test: Address "I have NEVER been able to get [company] to try to help me or extend my due date an..."
Test idea generated from UX research pain point found in "June 2025 Wheelock Insights All brands". The research identified "I have NEVER been able to get [company] to try to help me or extend my due date and I have had electricity thru [company] over 25 years!!" as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "I have NEVER been able to get [company] to try to help me or extend my due date and I have had electricity thru [company] over 25 years!!", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
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