High confidence
Test: Address "I honestly cannot say that I would recommend [company]."
Test idea generated from UX research pain point found in "June 2025 Wheelock Insights All brands". The research identified "I honestly cannot say that I would recommend [company]." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "I honestly cannot say that I would recommend [company].", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
Why This Works
Key Learnings
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Research Finding
Principle
October 2025 Wheelock all brands
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High confidence
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Winner
Bigger CTA Button in Navigation → +95.1% Progression
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Expected lift: 20%-60%
High confidence