High confidence
Test: Address "Inability to view past bills and usage information, including historical usage a..."
Test idea generated from UX research pain point found in "June 2024 Wheelock Insights - All Brands". The research identified "Inability to view past bills and usage information, including historical usage and charges, especially with solar panels." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Inability to view past bills and usage information, including historical usage and charges, especially with solar panels.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
Why This Works
Key Learnings
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Winner
Bigger CTA Button in Navigation → +95.1% Progression
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Expected lift: 20%-60%
High confidence