Medium confidence
Test: Address "Perceived Indifferent Treatment: A long-term customer felt treated like a new cu..."
Test idea generated from UX research pain point found in "[company] Enrollment Wheelock Insights". The research identified "Perceived Indifferent Treatment: A long-term customer felt treated like a new customer, having to provide additional identification for new service despite years of history with the company." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Perceived Indifferent Treatment: A long-term customer felt treated like a new customer, having to provide additional identification for new service despite years of history with the company.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
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