High confidence
Test: Address "Plan and Renewal Issues: Misleading plan choices, less competitive rates for lon..."
Test idea generated from UX research pain point found in "July 2024 Wheelock Insights - All Brands". The research identified "Plan and Renewal Issues: Misleading plan choices, less competitive rates for long-term customers, and limited renewal plan options." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Plan and Renewal Issues: Misleading plan choices, less competitive rates for long-term customers, and limited renewal plan options.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
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Key Learnings
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